(Français) Etude et blog sur le product content
21/02/2020
Sorry, this entry is only available in Français.
(Français) Sortie de Brand culture chez Dunod
13/04/2019
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(Français) Sortie de Brand Content Stratégique 2019
29/12/2018
(Français) Audit de brand culture appliqué au cas Frichti
10/06/2018
Sorry, this entry is only available in Français.
(Français) L’offre QualiQuanti résumée en une image
09/05/2018
Sorry, this entry is only available in Français.
(Français) Etude sur les tendances émergentes de la restauration rapide
23/09/2017
Sorry, this entry is only available in Français.
(Français) Lancement du Brand Content Institute
24/08/2016
Sorry, this entry is only available in Français.
(Français) Sortie d’un livre blanc à télécharger sur les lieux de marque avec PagesJaunes
19/07/2016
Sorry, this entry is only available in Français.
Publication of a downloadable white paper on pop-stores with Klepierre
10/03/2016
Pop-up stores, conquering a new frontier of brand expression : Klépierre,european leader of shopping centers, offers free download of its white paper, writen with QualiQuanti.
Thanks to an in-depth research based on an international watch of over several hundreds of examples, on conversations with consumers and on an exclusive analysis of semiotician Raphael Lellouche, Klepierre brings with this publication true answers to brands in search of visibility and unprecedented experiences for their clients.
With the digital revolution, the strategic question for brands is to establish a strong and direct relation with their clients. The frontier between brand’s communication and sales is blurring. Interactivity is omnipresent in stores, brand experiences enable to sell better and demanding clients expect unprecedented and priviledged experiences : we have entered the pop-up stores era.
Here is the English version of the white paper for download.
Here is the video presentation of the book
QualiQuanti gives two conferences at the 2016 Printemps des études
06/02/2016
QualiQuanti organises two conferences at the next “Printemps des études” (French professional exhibition for market research) :
Renewing brand plateforms thanks to performativity and brand culture – 14th April, 10:45 AM
Consumers “perform” brands, as consumption is one aspect of our identity. Performing a brand means growing familiar with it, living with it, adopting its gestures, attitudes, its vision of the world. The conference will be the occasion to show how brands develop culture meaningful cultural worlds which enable consumers to get involved and identify with the brand. What’s at stake for brands is to encourage performativity by using levers suchs as brand content, employees, places, design… We will also explain our methodologies : brand culture audit and brand plateforms.
To read more about performativity (French) : https://testconso.typepad.com/brandcontent/performativite/
Obtaining inspiring study results thanks to creative intelligence : innovative methodologies (international watches, semio-live, crowdsourcing, intercultural…) : 15th April, 12AM
Thanks to illustrated examples, we will show how to lead meaningful, operational studies adapted to the current economical context :
- Panoramic studies vs. focused
- The most interesting international watch subjects
- What crowdsourcing brings to studies
We will show extracts of studies on organic food, retail, e-shopping, product innovation, etc… and how studies are a way to become a reference on a subject (pop-up stores, brand content…)
Sorry, this entry is only available in Français.
(Français) Sortie de Brand culture chez Dunod
13/04/2019
Sorry, this entry is only available in Français.
(Français) Sortie de Brand Content Stratégique 2019
29/12/2018
(Français) Audit de brand culture appliqué au cas Frichti
10/06/2018
Sorry, this entry is only available in Français.
(Français) L’offre QualiQuanti résumée en une image
09/05/2018
Sorry, this entry is only available in Français.
(Français) Etude sur les tendances émergentes de la restauration rapide
23/09/2017
Sorry, this entry is only available in Français.
(Français) Lancement du Brand Content Institute
24/08/2016
Sorry, this entry is only available in Français.
(Français) Sortie d’un livre blanc à télécharger sur les lieux de marque avec PagesJaunes
19/07/2016
Sorry, this entry is only available in Français.
Publication of a downloadable white paper on pop-stores with Klepierre
10/03/2016
Pop-up stores, conquering a new frontier of brand expression : Klépierre,european leader of shopping centers, offers free download of its white paper, writen with QualiQuanti.
Thanks to an in-depth research based on an international watch of over several hundreds of examples, on conversations with consumers and on an exclusive analysis of semiotician Raphael Lellouche, Klepierre brings with this publication true answers to brands in search of visibility and unprecedented experiences for their clients.
With the digital revolution, the strategic question for brands is to establish a strong and direct relation with their clients. The frontier between brand’s communication and sales is blurring. Interactivity is omnipresent in stores, brand experiences enable to sell better and demanding clients expect unprecedented and priviledged experiences : we have entered the pop-up stores era.
Here is the English version of the white paper for download.
Here is the video presentation of the book
QualiQuanti gives two conferences at the 2016 Printemps des études
06/02/2016
QualiQuanti organises two conferences at the next “Printemps des études” (French professional exhibition for market research) :
Renewing brand plateforms thanks to performativity and brand culture – 14th April, 10:45 AM
Consumers “perform” brands, as consumption is one aspect of our identity. Performing a brand means growing familiar with it, living with it, adopting its gestures, attitudes, its vision of the world. The conference will be the occasion to show how brands develop culture meaningful cultural worlds which enable consumers to get involved and identify with the brand. What’s at stake for brands is to encourage performativity by using levers suchs as brand content, employees, places, design… We will also explain our methodologies : brand culture audit and brand plateforms.
To read more about performativity (French) : https://testconso.typepad.com/brandcontent/performativite/
Obtaining inspiring study results thanks to creative intelligence : innovative methodologies (international watches, semio-live, crowdsourcing, intercultural…) : 15th April, 12AM
Thanks to illustrated examples, we will show how to lead meaningful, operational studies adapted to the current economical context :
- Panoramic studies vs. focused
- The most interesting international watch subjects
- What crowdsourcing brings to studies
We will show extracts of studies on organic food, retail, e-shopping, product innovation, etc… and how studies are a way to become a reference on a subject (pop-up stores, brand content…)
Sorry, this entry is only available in Français.
(Français) Sortie de Brand Content Stratégique 2019
29/12/2018
(Français) Audit de brand culture appliqué au cas Frichti
10/06/2018
Sorry, this entry is only available in Français.
(Français) L’offre QualiQuanti résumée en une image
09/05/2018
Sorry, this entry is only available in Français.
(Français) Etude sur les tendances émergentes de la restauration rapide
23/09/2017
Sorry, this entry is only available in Français.
(Français) Lancement du Brand Content Institute
24/08/2016
Sorry, this entry is only available in Français.
(Français) Sortie d’un livre blanc à télécharger sur les lieux de marque avec PagesJaunes
19/07/2016
Sorry, this entry is only available in Français.
Publication of a downloadable white paper on pop-stores with Klepierre
10/03/2016
Pop-up stores, conquering a new frontier of brand expression : Klépierre,european leader of shopping centers, offers free download of its white paper, writen with QualiQuanti.
Thanks to an in-depth research based on an international watch of over several hundreds of examples, on conversations with consumers and on an exclusive analysis of semiotician Raphael Lellouche, Klepierre brings with this publication true answers to brands in search of visibility and unprecedented experiences for their clients.
With the digital revolution, the strategic question for brands is to establish a strong and direct relation with their clients. The frontier between brand’s communication and sales is blurring. Interactivity is omnipresent in stores, brand experiences enable to sell better and demanding clients expect unprecedented and priviledged experiences : we have entered the pop-up stores era.
Here is the English version of the white paper for download.
Here is the video presentation of the book
QualiQuanti gives two conferences at the 2016 Printemps des études
06/02/2016
QualiQuanti organises two conferences at the next “Printemps des études” (French professional exhibition for market research) :
Renewing brand plateforms thanks to performativity and brand culture – 14th April, 10:45 AM
Consumers “perform” brands, as consumption is one aspect of our identity. Performing a brand means growing familiar with it, living with it, adopting its gestures, attitudes, its vision of the world. The conference will be the occasion to show how brands develop culture meaningful cultural worlds which enable consumers to get involved and identify with the brand. What’s at stake for brands is to encourage performativity by using levers suchs as brand content, employees, places, design… We will also explain our methodologies : brand culture audit and brand plateforms.
To read more about performativity (French) : https://testconso.typepad.com/brandcontent/performativite/
Obtaining inspiring study results thanks to creative intelligence : innovative methodologies (international watches, semio-live, crowdsourcing, intercultural…) : 15th April, 12AM
Thanks to illustrated examples, we will show how to lead meaningful, operational studies adapted to the current economical context :
- Panoramic studies vs. focused
- The most interesting international watch subjects
- What crowdsourcing brings to studies
We will show extracts of studies on organic food, retail, e-shopping, product innovation, etc… and how studies are a way to become a reference on a subject (pop-up stores, brand content…)
(Français) Audit de brand culture appliqué au cas Frichti
10/06/2018
Sorry, this entry is only available in Français.
(Français) L’offre QualiQuanti résumée en une image
09/05/2018
Sorry, this entry is only available in Français.
(Français) Etude sur les tendances émergentes de la restauration rapide
23/09/2017
Sorry, this entry is only available in Français.
(Français) Lancement du Brand Content Institute
24/08/2016
Sorry, this entry is only available in Français.
(Français) Sortie d’un livre blanc à télécharger sur les lieux de marque avec PagesJaunes
19/07/2016
Sorry, this entry is only available in Français.
Publication of a downloadable white paper on pop-stores with Klepierre
10/03/2016
Pop-up stores, conquering a new frontier of brand expression : Klépierre,european leader of shopping centers, offers free download of its white paper, writen with QualiQuanti.
Thanks to an in-depth research based on an international watch of over several hundreds of examples, on conversations with consumers and on an exclusive analysis of semiotician Raphael Lellouche, Klepierre brings with this publication true answers to brands in search of visibility and unprecedented experiences for their clients.
With the digital revolution, the strategic question for brands is to establish a strong and direct relation with their clients. The frontier between brand’s communication and sales is blurring. Interactivity is omnipresent in stores, brand experiences enable to sell better and demanding clients expect unprecedented and priviledged experiences : we have entered the pop-up stores era.
Here is the English version of the white paper for download.
Here is the video presentation of the book
QualiQuanti gives two conferences at the 2016 Printemps des études
06/02/2016
QualiQuanti organises two conferences at the next “Printemps des études” (French professional exhibition for market research) :
Renewing brand plateforms thanks to performativity and brand culture – 14th April, 10:45 AM
Consumers “perform” brands, as consumption is one aspect of our identity. Performing a brand means growing familiar with it, living with it, adopting its gestures, attitudes, its vision of the world. The conference will be the occasion to show how brands develop culture meaningful cultural worlds which enable consumers to get involved and identify with the brand. What’s at stake for brands is to encourage performativity by using levers suchs as brand content, employees, places, design… We will also explain our methodologies : brand culture audit and brand plateforms.
To read more about performativity (French) : https://testconso.typepad.com/brandcontent/performativite/
Obtaining inspiring study results thanks to creative intelligence : innovative methodologies (international watches, semio-live, crowdsourcing, intercultural…) : 15th April, 12AM
Thanks to illustrated examples, we will show how to lead meaningful, operational studies adapted to the current economical context :
- Panoramic studies vs. focused
- The most interesting international watch subjects
- What crowdsourcing brings to studies
We will show extracts of studies on organic food, retail, e-shopping, product innovation, etc… and how studies are a way to become a reference on a subject (pop-up stores, brand content…)
Sorry, this entry is only available in Français.
(Français) L’offre QualiQuanti résumée en une image
09/05/2018
Sorry, this entry is only available in Français.
(Français) Etude sur les tendances émergentes de la restauration rapide
23/09/2017
Sorry, this entry is only available in Français.
(Français) Lancement du Brand Content Institute
24/08/2016
Sorry, this entry is only available in Français.
(Français) Sortie d’un livre blanc à télécharger sur les lieux de marque avec PagesJaunes
19/07/2016
Sorry, this entry is only available in Français.
Publication of a downloadable white paper on pop-stores with Klepierre
10/03/2016
Pop-up stores, conquering a new frontier of brand expression : Klépierre,european leader of shopping centers, offers free download of its white paper, writen with QualiQuanti.
Thanks to an in-depth research based on an international watch of over several hundreds of examples, on conversations with consumers and on an exclusive analysis of semiotician Raphael Lellouche, Klepierre brings with this publication true answers to brands in search of visibility and unprecedented experiences for their clients.
With the digital revolution, the strategic question for brands is to establish a strong and direct relation with their clients. The frontier between brand’s communication and sales is blurring. Interactivity is omnipresent in stores, brand experiences enable to sell better and demanding clients expect unprecedented and priviledged experiences : we have entered the pop-up stores era.
Here is the English version of the white paper for download.
Here is the video presentation of the book
QualiQuanti gives two conferences at the 2016 Printemps des études
06/02/2016
QualiQuanti organises two conferences at the next “Printemps des études” (French professional exhibition for market research) :
Renewing brand plateforms thanks to performativity and brand culture – 14th April, 10:45 AM
Consumers “perform” brands, as consumption is one aspect of our identity. Performing a brand means growing familiar with it, living with it, adopting its gestures, attitudes, its vision of the world. The conference will be the occasion to show how brands develop culture meaningful cultural worlds which enable consumers to get involved and identify with the brand. What’s at stake for brands is to encourage performativity by using levers suchs as brand content, employees, places, design… We will also explain our methodologies : brand culture audit and brand plateforms.
To read more about performativity (French) : https://testconso.typepad.com/brandcontent/performativite/
Obtaining inspiring study results thanks to creative intelligence : innovative methodologies (international watches, semio-live, crowdsourcing, intercultural…) : 15th April, 12AM
Thanks to illustrated examples, we will show how to lead meaningful, operational studies adapted to the current economical context :
- Panoramic studies vs. focused
- The most interesting international watch subjects
- What crowdsourcing brings to studies
We will show extracts of studies on organic food, retail, e-shopping, product innovation, etc… and how studies are a way to become a reference on a subject (pop-up stores, brand content…)
Sorry, this entry is only available in Français.
(Français) Etude sur les tendances émergentes de la restauration rapide
23/09/2017
Sorry, this entry is only available in Français.
(Français) Lancement du Brand Content Institute
24/08/2016
Sorry, this entry is only available in Français.
(Français) Sortie d’un livre blanc à télécharger sur les lieux de marque avec PagesJaunes
19/07/2016
Sorry, this entry is only available in Français.
Publication of a downloadable white paper on pop-stores with Klepierre
10/03/2016
Pop-up stores, conquering a new frontier of brand expression : Klépierre,european leader of shopping centers, offers free download of its white paper, writen with QualiQuanti.
Thanks to an in-depth research based on an international watch of over several hundreds of examples, on conversations with consumers and on an exclusive analysis of semiotician Raphael Lellouche, Klepierre brings with this publication true answers to brands in search of visibility and unprecedented experiences for their clients.
With the digital revolution, the strategic question for brands is to establish a strong and direct relation with their clients. The frontier between brand’s communication and sales is blurring. Interactivity is omnipresent in stores, brand experiences enable to sell better and demanding clients expect unprecedented and priviledged experiences : we have entered the pop-up stores era.
Here is the English version of the white paper for download.
Here is the video presentation of the book
QualiQuanti gives two conferences at the 2016 Printemps des études
06/02/2016
QualiQuanti organises two conferences at the next “Printemps des études” (French professional exhibition for market research) :
Renewing brand plateforms thanks to performativity and brand culture – 14th April, 10:45 AM
Consumers “perform” brands, as consumption is one aspect of our identity. Performing a brand means growing familiar with it, living with it, adopting its gestures, attitudes, its vision of the world. The conference will be the occasion to show how brands develop culture meaningful cultural worlds which enable consumers to get involved and identify with the brand. What’s at stake for brands is to encourage performativity by using levers suchs as brand content, employees, places, design… We will also explain our methodologies : brand culture audit and brand plateforms.
To read more about performativity (French) : https://testconso.typepad.com/brandcontent/performativite/
Obtaining inspiring study results thanks to creative intelligence : innovative methodologies (international watches, semio-live, crowdsourcing, intercultural…) : 15th April, 12AM
Thanks to illustrated examples, we will show how to lead meaningful, operational studies adapted to the current economical context :
- Panoramic studies vs. focused
- The most interesting international watch subjects
- What crowdsourcing brings to studies
We will show extracts of studies on organic food, retail, e-shopping, product innovation, etc… and how studies are a way to become a reference on a subject (pop-up stores, brand content…)
Sorry, this entry is only available in Français.
(Français) Lancement du Brand Content Institute
24/08/2016
Sorry, this entry is only available in Français.
(Français) Sortie d’un livre blanc à télécharger sur les lieux de marque avec PagesJaunes
19/07/2016
Sorry, this entry is only available in Français.
Publication of a downloadable white paper on pop-stores with Klepierre
10/03/2016
Pop-up stores, conquering a new frontier of brand expression : Klépierre,european leader of shopping centers, offers free download of its white paper, writen with QualiQuanti.
Thanks to an in-depth research based on an international watch of over several hundreds of examples, on conversations with consumers and on an exclusive analysis of semiotician Raphael Lellouche, Klepierre brings with this publication true answers to brands in search of visibility and unprecedented experiences for their clients.
With the digital revolution, the strategic question for brands is to establish a strong and direct relation with their clients. The frontier between brand’s communication and sales is blurring. Interactivity is omnipresent in stores, brand experiences enable to sell better and demanding clients expect unprecedented and priviledged experiences : we have entered the pop-up stores era.
Here is the English version of the white paper for download.
Here is the video presentation of the book
QualiQuanti gives two conferences at the 2016 Printemps des études
06/02/2016
QualiQuanti organises two conferences at the next “Printemps des études” (French professional exhibition for market research) :
Renewing brand plateforms thanks to performativity and brand culture – 14th April, 10:45 AM
Consumers “perform” brands, as consumption is one aspect of our identity. Performing a brand means growing familiar with it, living with it, adopting its gestures, attitudes, its vision of the world. The conference will be the occasion to show how brands develop culture meaningful cultural worlds which enable consumers to get involved and identify with the brand. What’s at stake for brands is to encourage performativity by using levers suchs as brand content, employees, places, design… We will also explain our methodologies : brand culture audit and brand plateforms.
To read more about performativity (French) : https://testconso.typepad.com/brandcontent/performativite/
Obtaining inspiring study results thanks to creative intelligence : innovative methodologies (international watches, semio-live, crowdsourcing, intercultural…) : 15th April, 12AM
Thanks to illustrated examples, we will show how to lead meaningful, operational studies adapted to the current economical context :
- Panoramic studies vs. focused
- The most interesting international watch subjects
- What crowdsourcing brings to studies
We will show extracts of studies on organic food, retail, e-shopping, product innovation, etc… and how studies are a way to become a reference on a subject (pop-up stores, brand content…)
Sorry, this entry is only available in Français.
(Français) Sortie d’un livre blanc à télécharger sur les lieux de marque avec PagesJaunes
19/07/2016
Sorry, this entry is only available in Français.
Publication of a downloadable white paper on pop-stores with Klepierre
10/03/2016
Pop-up stores, conquering a new frontier of brand expression : Klépierre,european leader of shopping centers, offers free download of its white paper, writen with QualiQuanti.
Thanks to an in-depth research based on an international watch of over several hundreds of examples, on conversations with consumers and on an exclusive analysis of semiotician Raphael Lellouche, Klepierre brings with this publication true answers to brands in search of visibility and unprecedented experiences for their clients.
With the digital revolution, the strategic question for brands is to establish a strong and direct relation with their clients. The frontier between brand’s communication and sales is blurring. Interactivity is omnipresent in stores, brand experiences enable to sell better and demanding clients expect unprecedented and priviledged experiences : we have entered the pop-up stores era.
Here is the English version of the white paper for download.
Here is the video presentation of the book
QualiQuanti gives two conferences at the 2016 Printemps des études
06/02/2016
QualiQuanti organises two conferences at the next “Printemps des études” (French professional exhibition for market research) :
Renewing brand plateforms thanks to performativity and brand culture – 14th April, 10:45 AM
Consumers “perform” brands, as consumption is one aspect of our identity. Performing a brand means growing familiar with it, living with it, adopting its gestures, attitudes, its vision of the world. The conference will be the occasion to show how brands develop culture meaningful cultural worlds which enable consumers to get involved and identify with the brand. What’s at stake for brands is to encourage performativity by using levers suchs as brand content, employees, places, design… We will also explain our methodologies : brand culture audit and brand plateforms.
To read more about performativity (French) : https://testconso.typepad.com/brandcontent/performativite/
Obtaining inspiring study results thanks to creative intelligence : innovative methodologies (international watches, semio-live, crowdsourcing, intercultural…) : 15th April, 12AM
Thanks to illustrated examples, we will show how to lead meaningful, operational studies adapted to the current economical context :
- Panoramic studies vs. focused
- The most interesting international watch subjects
- What crowdsourcing brings to studies
We will show extracts of studies on organic food, retail, e-shopping, product innovation, etc… and how studies are a way to become a reference on a subject (pop-up stores, brand content…)
Sorry, this entry is only available in Français.
Publication of a downloadable white paper on pop-stores with Klepierre
10/03/2016
Pop-up stores, conquering a new frontier of brand expression : Klépierre,european leader of shopping centers, offers free download of its white paper, writen with QualiQuanti.
Thanks to an in-depth research based on an international watch of over several hundreds of examples, on conversations with consumers and on an exclusive analysis of semiotician Raphael Lellouche, Klepierre brings with this publication true answers to brands in search of visibility and unprecedented experiences for their clients.
With the digital revolution, the strategic question for brands is to establish a strong and direct relation with their clients. The frontier between brand’s communication and sales is blurring. Interactivity is omnipresent in stores, brand experiences enable to sell better and demanding clients expect unprecedented and priviledged experiences : we have entered the pop-up stores era.
Here is the English version of the white paper for download.
Here is the video presentation of the book
QualiQuanti gives two conferences at the 2016 Printemps des études
06/02/2016
QualiQuanti organises two conferences at the next “Printemps des études” (French professional exhibition for market research) :
Renewing brand plateforms thanks to performativity and brand culture – 14th April, 10:45 AM
Consumers “perform” brands, as consumption is one aspect of our identity. Performing a brand means growing familiar with it, living with it, adopting its gestures, attitudes, its vision of the world. The conference will be the occasion to show how brands develop culture meaningful cultural worlds which enable consumers to get involved and identify with the brand. What’s at stake for brands is to encourage performativity by using levers suchs as brand content, employees, places, design… We will also explain our methodologies : brand culture audit and brand plateforms.
To read more about performativity (French) : https://testconso.typepad.com/brandcontent/performativite/
Obtaining inspiring study results thanks to creative intelligence : innovative methodologies (international watches, semio-live, crowdsourcing, intercultural…) : 15th April, 12AM
Thanks to illustrated examples, we will show how to lead meaningful, operational studies adapted to the current economical context :
- Panoramic studies vs. focused
- The most interesting international watch subjects
- What crowdsourcing brings to studies
We will show extracts of studies on organic food, retail, e-shopping, product innovation, etc… and how studies are a way to become a reference on a subject (pop-up stores, brand content…)
Pop-up stores, conquering a new frontier of brand expression : Klépierre,european leader of shopping centers, offers free download of its white paper, writen with QualiQuanti.
Thanks to an in-depth research based on an international watch of over several hundreds of examples, on conversations with consumers and on an exclusive analysis of semiotician Raphael Lellouche, Klepierre brings with this publication true answers to brands in search of visibility and unprecedented experiences for their clients.
With the digital revolution, the strategic question for brands is to establish a strong and direct relation with their clients. The frontier between brand’s communication and sales is blurring. Interactivity is omnipresent in stores, brand experiences enable to sell better and demanding clients expect unprecedented and priviledged experiences : we have entered the pop-up stores era.
Here is the English version of the white paper for download.
Here is the video presentation of the book
QualiQuanti gives two conferences at the 2016 Printemps des études
06/02/2016
QualiQuanti organises two conferences at the next “Printemps des études” (French professional exhibition for market research) :
Renewing brand plateforms thanks to performativity and brand culture – 14th April, 10:45 AM
Consumers “perform” brands, as consumption is one aspect of our identity. Performing a brand means growing familiar with it, living with it, adopting its gestures, attitudes, its vision of the world. The conference will be the occasion to show how brands develop culture meaningful cultural worlds which enable consumers to get involved and identify with the brand. What’s at stake for brands is to encourage performativity by using levers suchs as brand content, employees, places, design… We will also explain our methodologies : brand culture audit and brand plateforms.
To read more about performativity (French) : https://testconso.typepad.com/brandcontent/performativite/
Obtaining inspiring study results thanks to creative intelligence : innovative methodologies (international watches, semio-live, crowdsourcing, intercultural…) : 15th April, 12AM
Thanks to illustrated examples, we will show how to lead meaningful, operational studies adapted to the current economical context :
- Panoramic studies vs. focused
- The most interesting international watch subjects
- What crowdsourcing brings to studies
We will show extracts of studies on organic food, retail, e-shopping, product innovation, etc… and how studies are a way to become a reference on a subject (pop-up stores, brand content…)
QualiQuanti organises two conferences at the next “Printemps des études” (French professional exhibition for market research) :
Renewing brand plateforms thanks to performativity and brand culture – 14th April, 10:45 AM
Consumers “perform” brands, as consumption is one aspect of our identity. Performing a brand means growing familiar with it, living with it, adopting its gestures, attitudes, its vision of the world. The conference will be the occasion to show how brands develop culture meaningful cultural worlds which enable consumers to get involved and identify with the brand. What’s at stake for brands is to encourage performativity by using levers suchs as brand content, employees, places, design… We will also explain our methodologies : brand culture audit and brand plateforms.
To read more about performativity (French) : https://testconso.typepad.com/brandcontent/performativite/
Obtaining inspiring study results thanks to creative intelligence : innovative methodologies (international watches, semio-live, crowdsourcing, intercultural…) : 15th April, 12AM
Thanks to illustrated examples, we will show how to lead meaningful, operational studies adapted to the current economical context :
- Panoramic studies vs. focused
- The most interesting international watch subjects
- What crowdsourcing brings to studies
We will show extracts of studies on organic food, retail, e-shopping, product innovation, etc… and how studies are a way to become a reference on a subject (pop-up stores, brand content…)